Beauty retailer Nykaa has launched a 10-minute delivery pilot in Borivali, Mumbai, as the rapid growth of quick commerce starts disrupting multiple product categories, pushing vertical players to find ways to drastically speed up deliveries.
Nyka launches 10 minute delivery in Borivali, Mumbai, Licious follows suit in Gurgaon, Myntra following same in Bengaluru and New Delhi
Direct-to-consumer meat brand Licious is piloting deliveries of ready-to-eat food items in certain locations in Gurgaon in about 15 minutes though its promise remains half-an-hour delivery, while top fashion platform Myntra is piloting a 4-hour delivery plan in four cities, including New Delhi and Bengaluru.Delivering instant gratification is clearly the need of the hour. Nykaa’s quick commerce testing comes at a time when beauty has emerged as one of the top grossing categories on rapid delivery platforms such as Blinkit, Zepto, Swiggy Instamart and BigBasket’s BB Now.
Following the Borivali pilot programme, Nykaa is expected to expand the service to additional pin codes within the Mumbai metro area, ET Tech reported. The programme could also be given a separate brand name.
Certain low-priced items such as kajal pens, foundations, or daily use skincare items are finding traction on quick commerce… and platforms such as Nykaa stand to loose,” a senior executive in the quick commerce sector told the Economic Times. “Same goes for other categories such as fashion, home décor… where more vertical platforms will do quick deliveries.”
Compiled by Bhavya Misra
Retail Business News 